The Creator Pulse - December 2022
Who’s powering the future of the creator economy? New creators, of course. Discover who they are, how they profit from the billion-dollar industry, and what challenges they face as they break onto the scene.
Don’t miss a beat — download the full report!
What is The Creator Pulse?
In the newest version of The Creator Pulse, discover current trends related to new creators:
of creators reported not knowing where to start as the top reason holding them back.
of new creators are female while only 38% are male.
of new creators reported they are in the idea stage of their business-building journey.
“I realized I’m doing my craft anyway, so I may as well share it and, if possible, profit from it.”
New creators are beginning to discover their potential – but opportunity may vary based on their age, ethnic background, gender, and even personality traits.
“I don’t wanna live to work. I want to work to live my best life, be comfortable financially, and be able to provide the best for my children and family.”
New creators are bursting with ideas and the skills to back them up – though they may not be ready to leave their part- or full-time jobs to pursue a career as a creator.
“My goal is to share my content. My challenge is having time.”
New creators are interested in creating a revenue stream from their content - but knowledge, time, and money are holding them back.