The Creator Pulse - December 2022

Who’s powering the future of the creator economy? New creators, of course. Discover who they are, how they profit from the billion-dollar industry, and what challenges they face as they break onto the scene.

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The State of the Creator Economy, KajabiCreator Pulse, KajabiCreator Pulse, Kajabi

What is The Creator Pulse?

Brought to you by Kajabi, the best-in-class platform for creators.
Earlier this year, Kajabi published the first annual State of the Creator Economy report — an in-depth overview of the industry as well as creator stories. The Creator Pulse serves as your quarterly update and data roundup so you never miss a beat.
Creator community trends, Kajabi
Gives real-time updates on trends and challenges in the creator community
Successful creator businesses, Kajabi
Keeps current and future creators informed to build a successful business
Monetizing knowledge, Kajabi
Helps you jumpstart your own knowledge monetization journey

In the newest version of The Creator Pulse, discover current trends related to new creators:

49
%

of creators reported not knowing where to start as the top reason holding them back.

58
%

of new creators are female while only 38% are male.

61
%

of new creators reported they are in the idea stage of their business-building journey.

The Creator Pulse - December 2022

“I realized I’m doing my craft anyway, so I may as well share it and, if possible, profit from it.”


New creators are beginning to discover their potential – but opportunity may vary based on their age, ethnic background, gender, and even personality traits.

“I realized I’m doing my craft anyway, so I may as well share it and, if possible, profit from it.”


New creators are beginning to discover their potential – but opportunity may vary based on their age, ethnic background, gender, and even personality traits.

“I don’t wanna live to work. I want to work to live my best life, be comfortable financially, and be able to provide the best for my children and family.”


New creators are bursting with ideas and the skills to back them up – though they may not be ready to leave their part- or full-time jobs to pursue a career as a creator.

The Creator Pulse - December 2022

“I don’t wanna live to work. I want to work to live my best life, be comfortable financially, and be able to provide the best for my children and family.”


New creators are bursting with ideas and the skills to back them up – though they may not be ready to leave their part- or full-time jobs to pursue a career as a creator.

The Creator Pulse - December 2022

“My goal is to share my content. My challenge is having time.”


New creators are interested in creating a revenue stream from their content - but knowledge, time, and money are holding them back.

“My goal is to share my content. My challenge is having time.”


New creators are interested in creating a revenue stream from their content - but knowledge, time, and money are holding them back.

Your knowledge is worth more on Kajabi.

Brittany Darrington, Kajabi HeroRyan Kingslien, Kajabi HeroMeghan Barich, Kajabi Hero

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