The Creator Pulse - July 2022

Who’s powering the future of the creator economy? New creators, of course. Discover who they are, how they profit from the billion-dollar industry, and what challenges they face as they break onto the scene.

Don’t miss a beat — download the full report!

Download my copy
The State of the Creator Economy, KajabiCreator Pulse, KajabiCreator Pulse, Kajabi

What is The Creator Pulse?

Brought to you by Kajabi, the best-in-class platform for creators.
Earlier this year, Kajabi published the first annual State of the Creator Economy report — an in-depth overview of the industry as well as creator stories. The Creator Pulse serves as your quarterly update and data roundup so you never miss a beat.
Creator community trends, Kajabi
Gives real-time updates on trends and challenges in the creator community
Successful creator businesses, Kajabi
Keeps current and future creators informed to build a successful business
Monetizing knowledge, Kajabi
Helps you jumpstart your own knowledge monetization journey

In the newest version of The Creator Pulse, discover current trends related to new creators:

51
%

of creators said they started their online business because they wanted to be their own boss.

1
/3

creators who worked full-time on their knowledge business made over six figures.

74
%

of creators said social media was where they interacted with their audience the most.

The Creator Pulse - July 2022

Creators’ Income by Education Level

With or without a degree, as an expert in your field, constantly refining your knowledge creator skills is never abad idea. Learn how to write a blog better, how to refine your brand strategy, or a new way to make video content - you’ll build on your online business skills while attracting a broader audience.

Creators’ Income by Education Level

With or without a degree, as an expert in your field, constantly refining your knowledge creator skills is never abad idea. Learn how to write a blog better, how to refine your brand strategy, or a new way to make video content - you’ll build on your online business skills while attracting a broader audience.

Creators’ Income by Products Sold

If you diversify your product offerings, you will establish more revenue streams, and simply put, earn more from your knowledge business. This is easier than relying on sponsorships.And, it doesn’t have to be complicated - have an online course?Consider starting coaching sessions or even a membership-only newsletter to go alongside it.

The Creator Pulse - July 2022

Creators’ Income by Products Sold

If you diversify your product offerings, you will establish more revenue streams, and simply put, earn more from your knowledge business. This is easier than relying on sponsorships.And, it doesn’t have to be complicated - have an online course?Consider starting coaching sessions or even a membership-only newsletter to go alongside it.

The Creator Pulse - July 2022

Other Income Trends

Selling digital products outside of social media is essentialto your success in the creator economy. Spending hourscreating Instagram Reels or TikToks is good for audiencebuilding, but your courses, coaching programs, andmembership sites are where you see the most cash flow.

Other Income Trends

Selling digital products outside of social media is essentialto your success in the creator economy. Spending hourscreating Instagram Reels or TikToks is good for audiencebuilding, but your courses, coaching programs, andmembership sites are where you see the most cash flow.

Your knowledge is worth more on Kajabi.

Brittany Darrington, Kajabi HeroRyan Kingslien, Kajabi HeroMeghan Barich, Kajabi Hero

Want to stay updated on new reports?
Sign up for our newsletter today.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.