The Creator Pulse - July 2022
Who’s powering the future of the creator economy? New creators, of course. Discover who they are, how they profit from the billion-dollar industry, and what challenges they face as they break onto the scene.
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What is The Creator Pulse?
In the newest version of The Creator Pulse, discover current trends related to new creators:
of creators said they started their online business because they wanted to be their own boss.
creators who worked full-time on their knowledge business made over six figures.
of creators said social media was where they interacted with their audience the most.
Creators’ Income by Education Level
With or without a degree, as an expert in your field, constantly refining your knowledge creator skills is never abad idea. Learn how to write a blog better, how to refine your brand strategy, or a new way to make video content - you’ll build on your online business skills while attracting a broader audience.
Creators’ Income by Products Sold
If you diversify your product offerings, you will establish more revenue streams, and simply put, earn more from your knowledge business. This is easier than relying on sponsorships.And, it doesn’t have to be complicated - have an online course?Consider starting coaching sessions or even a membership-only newsletter to go alongside it.
Other Income Trends
Selling digital products outside of social media is essentialto your success in the creator economy. Spending hourscreating Instagram Reels or TikToks is good for audiencebuilding, but your courses, coaching programs, andmembership sites are where you see the most cash flow.