The State of the Creator Economy

Who’s powering the future of the creator economy? New creators, of course. Discover who they are, how they profit from the billion-dollar industry, and what challenges they face as they break onto the scene.

Don’t miss a beat — download the full report!

Download my copy
The State of the Creator Economy, KajabiCreator Pulse, KajabiCreator Pulse, Kajabi

What is The Creator Pulse?

Brought to you by Kajabi, the best-in-class platform for creators.
Earlier this year, Kajabi published the first annual State of the Creator Economy report — an in-depth overview of the industry as well as creator stories. The Creator Pulse serves as your quarterly update and data roundup so you never miss a beat.
Creator community trends, Kajabi
Gives real-time updates on trends and challenges in the creator community
Successful creator businesses, Kajabi
Keeps current and future creators informed to build a successful business
Monetizing knowledge, Kajabi
Helps you jumpstart your own knowledge monetization journey

In the newest version of The Creator Pulse, discover current trends related to new creators:

101
%

and 94% of increased earnings of Health & Fitness and Personal Development industries from 2020 to 2021.

45
%

of increased earnings of Kajabi customers in the education space from 2020 to 2021.

The State of the Creator Economy

Knowledge creators are thriving: Kajabi customers’ total earnings are up 350% since 2020. They’re on track to make just under $2.0 billion per year, collectively.

Knowledge creators are thriving: Kajabi customers’ total earnings are up 350% since 2020. They’re on track to make just under $2.0 billion per year, collectively.

The most popular and lucrative products for knowledge creators on Kajabi in 2021 were online courses and membership sites.

The State of the Creator Economy

The most popular and lucrative products for knowledge creators on Kajabi in 2021 were online courses and membership sites.

The State of the Creator Economy

On average, knowledge creators on Kajabi earn $30,000 per year from their Kajabi sales alone, and they don’t have to share revenue.

On average, knowledge creators on Kajabi earn $30,000 per year from their Kajabi sales alone, and they don’t have to share revenue.

Your knowledge is worth more on Kajabi.

Brittany Darrington, Kajabi HeroRyan Kingslien, Kajabi HeroMeghan Barich, Kajabi Hero

Want to stay updated on new reports?
Sign up for our newsletter today.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.